For the first month of Boddy's abbreviated ten-week campaign, he and Douglas avoided attacking each other.[33] Boddy's campaign depicted him as born in a log cabin, and highlighted his World War I service. The publisher campaigned under the slogan, "Manchester Boddy, the Democrat Every Body Wants."[34] Boddy stated that he was fighing for the "little man", and alleged that the average individual was overlooked by both big government and big labor.[35] However, his campaign, having a late start, was disorganized. The candidate himself had but little charisma, and had little presence as a public speaker. According to Rob Wagner, who wrote of the campaign in his history of Los Angeles newspapers of the era, Boddy "was all sizzle and no substance".[27]
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